Loyalty must be earned.
Increasing retention, that is, ensuring customers stay with you and repeatedly buy from you, is blend of four factors.
The first is reliability, when you prove yourself to be reliable it goes a long way to separating your business from the masses out there who endlessly break promises and come up short.
Reliability comes from efficiency. You have to be the best at what you do, be knowledgeable and be able to complete your work in an time efficient manner. Every time.
The third factor is proactivity. Your efficiency and experience in what you do frees up time to consider how you can anticipate the needs of your clients. When you are proactive you demonstrate empathy with the client and that your goal is to serve them and their needs, not simply sell them.
Reliability, efficiency and proactivity are at the foundation of successful ongoing commercial relationships. Your clients buy from you repeatedly because over time you prove yourself to be a dependable business partner who is focused on serving their needs.
The final factor is Lagniappe, the extra mile. When you seek to go above and beyond what is expected, you demonstrate that you have the client’s needs in mind and are seeking to serve them, not sell them.
If you want to stand out from the crowd, if you want your customers to love you, if you want to be recognised as the best in your field, you need to focus on adding value, so that you can deserve more sales.
We can show you how.