Wisdom consists of the anticipation of consequences.
To increase cross promotion requires one significant element which can be sadly lacking from the majority of businesses.
To offer additional products or services to a client is only possible when you have a keen understanding of their needs. Not only this, you need to understand the context in which they are buying and some other key information which helps you to visualise the situation from their point of view. We call this focus flow.
The classic mistake here is to focus too much on why your product or service is great rather than what value it adds for the client.
When you consider the situation from the client’s viewpoint you can adapt yourself to better serve their needs and this is where the opportunity to cross sell and up-sell lies.
Best of all you are adding more value to your client and increasing your sales without “selling” – a win win.
If you want to stand out from the crowd, if you want your customers to love you, if you want to be recognised as the best in your field, you need to focus on adding value, so that you can deserve more sales.
We can show you how.